kc
Kay-CeeEsthetic Center
KAY-CEE / BRAND GUIDELINES
BEAUTY
IN BALANCE.
Elegance, innovation and personal care shaped by nature, wellness and meditation.
Explore the system ↓ESTHETIC CENTER
01 / ESSENCE
MODERN CARE.
NATURAL CALM.
Kay-Cee is a fresh, innovative beauty and personal-care brand. Its identity brings together elegance, luxury and class with the calm of nature, wellness and meditation.
BALI / NATURE / WELLNESS / INNOVATION
02
THE MARK
PROTECTION AREA
GIVE IT
ROOM.
The clear space around the logo is based on the width of the center of the “C” in the KC icon. No surrounding element should invade this area.
The icon is designed as a simple, timeless and recognizable element that can extend into future product lines.
03
TYPOGRAPHY
ALL ROUND
GOTHIC
Uppercase titles and high-impact statements.
Campton
Flexible communication and supporting typography.
Montserrat
Long-form text, interface and practical communication.
JOSEFIN SANS LIGHTReserved only for product-line variations of the logo.
04
BALI PALETTE
The official manual defines the palette through CMYK values and explicitly anchors its inspiration in Bali.
EARTHC49 M43 Y70 K17
SANDC10 M15 Y33 K0
FORESTC72 M52 Y89 K63
CHARCOALC71 M65 Y64 K67
BOTANICALC42 M8 Y100 K0
OLIVEC60 M40 Y90 K25
Screen colors shown here are working approximations of the manual's CMYK palette; final digital HEX values can be calibrated from official source artwork.
05 / CREATE
CREATE WITH
INTENTION.
Brand-safe social content using KC's approved visual language.
06 / ASSETS