PROVENZA / BRAND OPERATING SYSTEM

NO ENTRAS.
ERES ACTIVADO.

A sensory activation portal where sound, light, technology and human emotion are controlled as one immersive experience.

CREATE CONTENT ↓OPEN ASSETS ↗

01 / CENTRAL CONCEPT

PORTAL OF
SENSORY ACTIVATION.

Provenza is a living stage: music, celebration, culture and encounters converge in one adaptable venue. The brand combines the emotional axis of wonder, power and curiosity with technology, precision and control.

EMOTIONAL
Wonder · Power · CuriosityRATIONAL
Technology · Precision · Control

THE ACTIVATION MARK

OFFICIAL SYSTEM

SYMBOL + NAME + DESCRIPTOR.

The primary configuration is the official identity for signage, menus, institutional communication and digital applications. The radial dial acts as the central identity device.

MODULAR GRIDPreserve proportion, alignment and spacing.

CONTRASTAlways select an application with clear contrast.

DIGITAL BEHAVIORIn digital environments the mark should feel active, not inert.

TYPOGRAPHY

PRIMARY / TITLES

MOGA

Large titles with generous air. Do not condense or force negative tracking.

SECONDARY

CHENNAI

Supporting display typography and structured secondary information.

BODY / UI

Montserrat

Subtitles, body copy and interface communication.

Web preview uses safe substitutes until licensed MOGA and Chennai web files are supplied.

COLOR SYSTEM

70%DARKS20%ROSA / MAGENTA10%ACCENTS

VIOLET#7B61FF · DIMENSION

ELECTRIC BLUE#0066FF · CONTROL

NEON GREEN#00FF9C · ACTIVATION

AMBER#FFC857 · SHOW

ENERGY RED#FF3B3B · CLIMAX

DEEP PINK#EC0972 · EMOTION

LIGHT NEUTRAL#DECECF · BALANCE

DEEP BLUE#0A2B42 · CONTAINER

THE CURATOR

OFFICIAL CHARACTER ASSET

SHOWMAN + DIGITAL ARCHITECT

CONTROL WITH
SUBTLETY.

Elegant, dominant but calm. The Curator controls light, screens and the environment through minimal gestures. The illuminated cane is his iconic control device.

Late 30s–early 40sDalí-inspired moustacheBlack modern ringmaster coatMagenta / cyan light linesSubtle gold details

06 / CREATE

BUILD INSIDE
THE SYSTEM.

Brand-safe social content with approved color, logos, Curator imagery and immersive worlds.

1080 × 1350PROVENZA BRAND SAFE

Select a text element, then drag it. Logo and image can also be dragged directly.

07 / ASSETS

APPROVED
LIBRARY.

Official marks, character references and immersive visual worlds. Click an asset to download the web-ready file.

PROJECTS

Saved locally in this browser. Each project preserves format, copy, typography, positions, background and selected logo.

No saved projects yet.